HBCU Change is a company created by founder Xavier Peoples. It's a company that uses small change to make a large impact. HBCU Change collects change from users’ everyday credit or debit card purchases, rounding up to the nearest dollar. Each month, the app donates the change to the schools that users choose. It also keeps track of user donations for tax purposes, for philanthropy made easy.

The Asbury & HBCU Change Partnership

Asbury decided to partner with HBCU Change after learning that Historically Black Colleges & Universities (HBCUs) are historically underfunded and in need of more resources compared to other public and private universities. In fact, many have had to close their doors in recent years due to the lack of funding. HBCUs offer a unique opportunity for African American students and many first-generation college students from underserved backgrounds to get a great education. Furthermore, HBCUs are a welcoming place for not only African Americans, but students of all races and backgrounds, and they provide a unique community of support and understanding. Asbury is proud to employ several HBCU graduates at our company, and we want to do our part to support education in our communities.


monetization_on Easy Donation Opportunity

Every time you come to one of our hundreds of Asbury Automotive service centers, you have an opportunity to give. Whenever you make a transaction, you will be given the option to round your total up to the next dollar amount, and by doing so, you will have donated to an HBCU! It couldn't be any easier. If you're feeling generous you can even choose a $1, $3, or $5 donation to help reach HBCU Change's goal of $1 billion for HBCUs.

insert_emoticon Truth & Transparency

Every donation goes towards HBCU Change’s goal of donating $1 billion dollars to HBCUs. Unlike other charities where you may not be sure where all of your donation is going, with HBCU Change you can rest assured that 100% of your donations is going to HBCUs. Your funds will ensure the growth and development of wonderful and prestigious HBCUs.

location_city Your Dollars At Work

There are 107 HBCUs in the United States, including public and private institutions, community and four-year institutions, medical and law schools. Lack of funding has forced HBCUs to cut costs, eliminate programs and sell valuable resources. More than 50% of the nation’s African American public school teachers and 70% of African American dentists earned degrees at HBCUs. HBCUs have over a $10.2 billion positive impact on the nation’s economy.


We’re committed to raising money to help HBCU Change reach their goal of donating $1 billion over the 5 years to Historically Black Colleges and Universities.


  1. The first colleges for African Americans were established largely through the efforts of black churches with the support of the American Missionary Association and the Freedmen’s Bureau. The second Morrill Act of 1890 required states — especially former confederate states — to provide land-grants for institutions for black students if admission was not allowed elsewhere. As a result, many HBCUs were founded.

  2. Between 1861 and 1900, more than 90 institutions of higher learning were established. Shaw University — founded in Raleigh, North Carolina in 1865 — was the first black college organized after the Civil War. Other schools include Talladega College, Howard University, Morehouse College and Hampton University.

  3. Early HBCUs were established to train teachers, preachers, and other community members. During the 20th century, many HBCUs shifted their focus to promote scholarship among African Americans. Academic councils, conferences and founded scholastic journals to showcase black intellectual thought. Such notable figures as W.E.B. Du Bois, Ida B. Wells, Booker T. Washington and Martin Luther King Jr. attended a historically black college or university.

  4. HBCUs opened the door of educational opportunity for many African Americans who were once legally denied an education. Additionally, these schools provided African American students with a nurturing environment to explore their collective identities and cultures.

  5. Today, HBCUs uphold a history of scholarship pursued by African Americans in the face of adversity.